This Privacy Policy aims to ensure that all personal data is handled responsibly and transparently. We understand the importance of protecting your information and we are committed to complying with applicable data protection legislation and best practices.
1.1. What is personal data??
To further strengthen our commitment to privacy, we conduct regular reviews of our data protection policies and procedures. We also offer our customers the opportunity to provide feedback and ask questions about how their personal data is being handled.
2.1. Our responsibility as a data controller
As the data controller, VI HP AB has a major responsibility to ensure that your data is processed securely and lawfully. We strive to train our staff in data protection and security to prevent unauthorized access and data loss.
3.1. How we collect data
We collect information through various methods, including online forms, telephone interactions, and through our social media accounts. We also use cookies and similar technologies to enhance your experience and collect anonymized data about visiting patterns on our website.
Personal data is any information that can identify an individual, such as name, address, email address and telephone number. It may also include IP addresses and other digital information collected through website visits.
1. Introduction
We at HP AB value your privacy and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR). This policy explains how we collect, use and protect your personal data when you purchase our medical products and services.
2. Data controller
4.1. More about the purpose of data processing
We process personal data to ensure that we can deliver our services and products in the best possible way. We also analyze data to improve our services and adapt our offerings to customer needs and wishes.
5.1. Sensitive data and how we handle it
We understand that sensitive personal data requires special care. Therefore, we have strict guidelines on how such data should be handled and we urge our customers to avoid sharing such data via unsecured channels.
6.1. Security measures to protect data
To further protect your information, we use encryption, backups, and firewalls to prevent unauthorized access. We conduct regular security audits and updates to our systems to keep your information safe.
The data controller for the processing of your personal data is: VI HP AB
Byalagsgatan 13A, 418 74 Gothenburg (Kyrkbytorget)
Email: vihp@vihp.se
Corporate number: 559485-9760
GLN: 7309861023320
3. Collection of personal data
We collect personal data from:
- You when you place an order or contact us.
- Our partners (e.g. payment providers and logistics companies).
- Technological tools such as cookies and analytics tools on our website.
7.1. Our data sharing practices
We only share personal data with third parties when necessary to fulfill our agreements with you or to comply with the law. We always ensure that these parties also adhere to strict data protection policies.
4. Purpose of processing personal data
| Purpose | Treatments | Personal information | Legal basis | Third parties | Storage time |
| Manage and deliver orders | Order processing, invoicing, delivery | Name, address, email, phone, payment info | Agreement | Logistics partners, payment providers | 7 years according to the Accounting Act |
| Provide customer service and support | Handling customer cases | Name, contact information, order history | Legitimate interest | Customer service platforms | 1 year after the case is closed |
| Marketing (if consent has been given) | Sending offers and newsletters | Name, email | Consent | Marketing platforms | Until consent is revoked |
| Meet legal requirements | Accounting and tax management | Name, payment info | Legal obligation | Accounting and tax providers | 7 years according to the Accounting Act |
5. Sensitive data
We ask customers not to send sensitive information (e.g. health-related information) to us. We HP AB does not take responsibility for sensitive information that is sent voluntarily.
8.1. The importance of rights
Your rights under the GDPR are important to us. We encourage you to exercise these rights and we are here to help you through the process. If you have any questions about how to exercise your rights, please do not hesitate to contact us.
6. Storage and protection of personal data
We use both physical and technical security measures to protect your personal data:
- Physical documents are stored in locked archives.
- Electronic data is stored in secure administrative systems.
- Personal data is deleted or anonymized when it is no longer needed.
7. Sharing of personal data
We may share personal information with third parties, including:
- Logistics and payment providers.
- IT services for data storage and customer management.
- Accounting and tax providers. We do not transfer personal data to countries outside the EU/EEA.
9.1. Cookies: What are they??
Cookies are small data files that are stored on your device. They are used to improve your experience when you visit our website and to collect statistics about how our website is used.
8. Your rights under GDPR
- Right of access: Request a copy of your data.
- Right to rectification: Correct incorrect information.
- Right to erasure: Request deletion of data.
- Right to restriction: Limit treatment.
- Right to object: Object to treatment.
- Right to data portability: Get your data out in machine-readable format.
10.1. Contact our customer service
We strive to provide fast and efficient customer service. Our customer service representatives are trained to handle all inquiries and are ready to assist you with any questions you may have.
9. Cookies and tracking technology
VI HP AB uses cookies to improve the user experience.
| Type of cookie | Purpose | Sharing with third parties | Storage time |
| Necessary cookies | Basic functionality | No | Until the browser is closed |
| Analytical cookies | Visitor statistics | Google Analytics | 26 months |
| Marketing cookies | Targeted advertising | Facebook, Google Ads | 6 months |
11.1. The importance of updates
It is important to stay informed about changes to our privacy policy. In the event of significant changes, we will inform you via email or through notices on our website.
To read more about our cookies, read more at CookieBot for more information. You will see the black icon at the bottom left of the page. There you choose which consent you want to give.
10. Customer service and availability
- Questions about orders and purchases: Response within 48 hours.
- GDPR issues: Confirmation within 48 hours, full response within 30 days.
- Other customer service questions: Response within five working days.
11. Updates to the Privacy Policy
We HP AB regularly updates this policy to ensure that it is in line with legal requirements and industry standards. We recommend that you visit our website for the latest version of our privacy policy. Also read: Refund and return policy – terms and conditions and E-commerce | Swedish Consumer Agency