Privacy Policy for VI HP AB

1. Introduction

We at HP AB value your privacy and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR). This policy explains how we collect, use and protect your personal data when you purchase our medical products and services.

2. Data controller

The data controller for the processing of your personal data is: VI HP AB
Byalagsgatan 13A, 418 74 Gothenburg (Kyrkbytorget)
Email: vihp@vihp.se
Corporate number: 559485-9760
GLN: 7309861023320

3. Collection of personal data

We collect personal data from:

You when you place an order or contact us.
Our partners (e.g. payment providers and logistics companies).
Technological tools such as cookies and analytics tools on our website.

4. Purpose of processing personal data

Purpose	Treatments	Personal information	Legal basis	Third parties	Storage time
Manage and deliver orders	Order processing, invoicing, delivery	Name, address, email, phone, payment info	Agreement	Logistics partners, payment providers	7 years according to the Accounting Act
Provide customer service and support	Handling customer cases	Name, contact information, order history	Legitimate interest	Customer service platforms	1 year after the case is closed
Marketing (if consent has been given)	Sending offers and newsletters	Name, email	Consent	Marketing platforms	Until consent is revoked
Meet legal requirements	Accounting and tax management	Name, payment info	Legal obligation	Accounting and tax providers	7 years according to the Accounting Act

5. Sensitive data

We ask customers not to send sensitive information (e.g. health-related information) to us. We HP AB does not take responsibility for sensitive information that is sent voluntarily.

6. Storage and protection of personal data

We use both physical and technical security measures to protect your personal data:

Physical documents are stored in locked archives.
Electronic data is stored in secure administrative systems.
Personal data is deleted or anonymized when it is no longer needed.

7. Sharing of personal data

We may share personal information with third parties, including:

Logistics and payment providers.
IT services for data storage and customer management.
Accounting and tax providers. We do not transfer personal data to countries outside the EU/EEA.

8. Your rights under GDPR

Right of access: Request a copy of your data.
Right to rectification: Correct incorrect information.
Right to erasure: Request deletion of data.
Right to restriction: Limit treatment.
Right to object: Object to treatment.
Right to data portability: Get your data out in machine-readable format.

9. Cookies and tracking technology

VI HP AB uses cookies to improve the user experience.

Type of cookie	Purpose	Sharing with third parties	Storage time
Necessary cookies	Basic functionality	No	Until the browser is closed
Analytical cookies	Visitor statistics	Google Analytics	26 months
Marketing cookies	Targeted advertising	Facebook, Google Ads	6 months

To read more about our cookies, read more at CookieBot for more information. You will see the black icon at the bottom left of the page. There you choose which consent you want to give.

10. Customer service and availability

Questions about orders and purchases: Response within 48 hours.
GDPR issues: Confirmation within 48 hours, full response within 30 days.
Other customer service questions: Response within five working days.

11. Updates to the Privacy Policy

We HP AB regularly updates this policy. Please visit our website for the latest version.

Privacy policy